On 20 and 22 August, HSUHK welcomed a new cohort of students at the annual New Students Welcome Day. The Advancement and Alumni Affairs Office (AAAO) launched a campaign to welcome these new members of the University, who are recognised as “Associate Members” of the alumni community. This special occasion allowed new Associate Members to learn more about the importance of alumni activities for networking and professional development and marked the beginning of a lifelong connection between the University and its new members.