The Marketing Mentorship Programme Online Kick-off Ceremony was successfully held on 27 January 2022 to officially mark the commencement of the programme. The kick-off ceremony was conducted both face-to-face and online, and was subsidised by the Advancement and Alumni Affairs Office. Over 30 alumni mentors and 50 mentees attended the Kick-off Ceremony.

To let students have a better understanding of the Marketing Mentorship Programme, Dr Kelvin Ho, Lecturer of Department of Marketing, gave an introduction of the Mentorship programme. The invited alumni mentor shared his valuable work experience and views of joining the challenging and rewarding mentorship programme.

The alumni mentors led the sharing sessions to provide exclusive career tips during the networking session. Mentors and mentees met for the first time and started their meaningful and memorable partnership.

It was hoped that the mentorship programme could help students in discovering their career development after graduation.